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Weekly 48 million individuals listen to podcasts. With over This Article Is More In-Depth , and a projected $1 Billion dollars in ad spend for 2020, it's safe to say that podcasting is a huge marketing channel. The very best part about it? You do not even require your own program to make the most of this remarkable marketing reach.

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That's what I did. I went from relatively unknown to being featured on a few of the biggest podcasts in my market, all in a period of 3 months. I discovered that it doesn't matter if you're a company, a freelancer, a designer or an author. There are shows out there that have caught your audience, and who desire to hear what you have to say.

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I'll cover whatever you need to understand to move previous pre-show jitters, drive traffic to your site, raise SEO rankings and, possibly most importantly, how to be one of the podcasts top downloaded episodeseven if you have actually never been on a podcast before. The essentials You can be included on a podcast in 5 simple steps: Find potential podcasts Pitch them to be a visitor Get ready for your look Keep the call on subject Make the episode a success Let's dive in! How to discover potential podcasts The very first action is to get arranged.
I recommend you add as many appropriate podcasts as you can. Not all of the shows you find will be a perfect fit, but the more shows you have to start with, the much better your chances of finding some great podcasts that will be open to having you as a guest.

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You could be featured on a number of podcasts focused on subjects that connect into those requirements, such as: A show about graphic style, or One that covers the complexities of using design software, or An entrepreneur podcast that examines 'success stories,' specifically, how you grew your own side hustle or company or A marketing reveal that takes a look at how design supports sales Any of the programs above would develop your authority or showcase your expertisedriving the audience to your website.